Art Direction
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UX/UI Design
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Web Design
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Webflow
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Chesmar Homes

overview

Chesmar Homes is one of the largest home builders in Texas. Building dream homes in vibrant communities is Chesmar's passion. It’s in their DNA. They are simply neighbors building homes for neighbors, while providing an outstanding buying experience. From the first handshake to the day you walk into your new home, they are there for you every step of the way. When they came to us they knew they needed a new custom website, but they weren't sure exactly what they needed. It was our job to guide them through every step of this massive project.

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Results

Website Design & Art Direction

With over 1700 pages, 650+ floorplans, & almost 100 communities, this brand new custom website was no small undertaking. My job was 4 fold: 1) Identify all functionality needed to to compete with national home builders. 2) Map out all existing databases and create the data models needed for the new site. 3) Outline the story Chesmar needed to tell about it's company, homes and services alongside dozen of user journeys. 4) Design an amazing site that would integrate all these items seamlessly and effectively. On a side note this was the first site I used Webflow to mockup my responsive designs. One project is all it took to fall in love with this tool and haven't stop using it since.

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