Reborn Cabinets is a leader among home improvement providers, and their website needed to reflect their premium brand. To achieve this, we strove to create an elevated user experience, empowering customers and potential customers alike to discover useful resources quickly and easily. By integrating custom photography and videography along with branded content and extensive features to spark inspiration, we are driving leads to grow Reborn Cabinets’ business while providing everything users need to make informed decisions about their upcoming home improvement projects.
Check live website
Created a custom 33 page guide to help Reborn create photography and videos for their brand. The aim was to connect with potential customers and gain their trust by showing them a product’s journey from start to finish. Imagery can be one of the most important and creative tools to tell your story, and Reborn needed a way to tell this story consistently and beautifully. This guide also included an extensive photoshoot list. We also created additional guides to help take their company brand and voice to the next level, even creating unique personas per product line to tell the right story for the right audience.
With Reborn's updated branding, voice and photography guidelines finalized it was now time for the real work to begin, the redesign of the company's 800+ page website. Figuring out how to rework countless dozens of the existing site's custom elements and recommending dozens more needed a great deal of organization and outlining to make a user experience that the client would be happy with and customers would want to use. We determined over 25 custom templates would be needed to create the proper user journey and to tell Reborn's story effectively. This custom site was responsively mocked up using Webflow and developed and built in Wordpress.
